If your employees do not know what your strategic priorities are, how can they make decisions consistent with them?

Croesus Capital specialises in helping business leaders define and achieve a competitive advantage through strategic decision-making aimed at becoming 'Investment Ready'. Strategic planning is therefore the launching pad for raising development capital.


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At no charge, Croesus refers all enquiries of a capital raising nature to its business associate, Australian Securities Company Pty Ltd (ASC). ASC is licensed under Australian Financial Services legislation to provide the following services:

Companies strive hard to get the right operational structure and wring out every last dollar from their operational business. Yet if operational performance is the numerator, and capital structure is the denominator, there is as much value in getting the denominator right. It is inevitable that the next generation of capital managers will be those who understand the full range of structures and options available to them.

ASC provides access to:

This is financing that is provided to newly formed companies for use in completing product development and in initial marketing. These companies may be in the process of being organized or may have been in business a short time.

Venture Capital is long term equity capital invested in new or rapidly expanding enterprises. Traditional debt financing is not always available to start-up and other emerging enterprises because they generally lack the collateral, track record, or earnings required to get a loan.

The most visible venture capital money comes from professionally managed venture capital firms. These firms are funded by an informal network of investors that include: superannuation funds, insurance companies, endowment funds, foundations, bank holding companies and their affiliates, corporations, wealthy individuals, foreign investors and the venture capital professionals. Venture capital professionals in this respect are the primary agents between capital sources and new enterprises.

Stock markets for high growth companies stimulate venture capital activity by offering an 'exit route' of flotation. They offer a means for venture capital funds to realize a return on investment in new companies. Compared with other exit routes, an Initial Public Offering (IPO) typically realises the greatest return on investment.

 Click here for a detailed explanation of various types of funding